I am an industrial engineer with experience leading projects for the improvement of operations and the development of business strategies. I combine my expertise with creative tools and methodologies to conceive new products and service experiences addressing customer needs and desires that help companies successfully overcome the challenges of the future. -

I practiced Fencing (Foil) for more than 15 years taking part in multiple national and international competitions and during this time I finished my Industrial Engineering bachelor degree at Andres Bello Catholic University in 2000. The task to combine sport with studies was very challenging but the experience provided me valuable attributes like perseverance, discipline and manage of time.

In 2002, I travelled to Spain to study a Master degree in International e-business with the accomplishment of an internship in England, I strengthened my entrepreneur, marketing and e-business knowledge, besides developing skills through working in a multicultural team.

Back to Venezuela, my early experience was majority doing technical jobs (1999-2008) in companies from the public and private sector specialized in areas such as: Maintenance Services, Education, Hydraulic Engineering and Public Finance, played several positions what it have given to me a real broad vision of business culture and organizational behavior.

During this period, my father was diagnosed with Amyotrophic Lateral Sclerosis, and the fact to live with him this condition, made me aware about the quality of services in general and started to have a strong desire to be involved in the improvement of others life.

Later in 2008, and following my real passion, I decided to give my career a new approach more creative and related to design (2009-now). I found a job in a Branding &Visual Merchandising Studio, to make enhancements for processes, organizational environment, systems and infrastructure. And after that, I was hired as a player of the team to attend clients like Telefónica, BBVA, Banco Mercantil, Excelsior, etc.

It was at that time, when I discovered Design Thinking and recognized in this approach, the opportunity to develop myself in an area where I could converge my education and background with my talents, hobbies and my wish to help build a better world.

Since this moment to now, I have been doing many courses and workshops, traveling to the USA to improve my English, taking part in projects which allow me to be engage with people and practice methodologies related to the user centered design: identify their real necessities and emotions and develop new solutions thought for them.




UCAB-Prodiseño. Caracas, Venezuela



IESA (Superior Studies of Administration Institute). Caracas, Venezuela



(Emphasis on Latin American Business). Double mayor:

  • Mayor: International Business (Emphasis on Latin American Business)
  • Mayor: E-business
IDEC, Universitat Pompeu Fabra. Barcelona, Spain



UCAB (Universidad Católica Andrés Bello). Caracas, Venezuela




  • Storytelling for Change” Acumen+ &  The Ariel Group, Online,2015
  • Business Innovation” Factor Gurú. Caracas, Venezuela September 2011
  • “Letters of Credit and International Trade”.BNP Paribas. Paris, France. July 2007
  • “Seminar of Financial Management”. HSBC. Ciudad de Panamá, Panamá. April 2006




  • “Adobe-Graphic Design Softwares” (90 horas). CDD. Caracas, Venezuela. June 2011
  • StoreWindow that Sell More”. Todo Vitrinas . Caracas, Venezuela. July 2010







Private Companies, NPO's and Startups


Freelance Work


Innovation Consultant

I am offering and providing consultancy, workshops and projects related to new business (products, services and brand experiences) that include:

  • Business Strategies (Environment Analysis, Business Modeling, Stakeholders Map, Blue Ocean Strategy, Target Definition, Balance Score Card, KPIs)
  • New Concept Definitions (Field Research, Synthesis, Personas, Brainstorming, Value Maps, Prototyping, Testing and Refining)
  •  Change Implementation – Project Management (Gantt, Budget, Service Blueprint, Process Manuals, Branding & Communication Strategies, Profit and Loss Statement




Architecture and Design Studio focus in Branding and Visual Merchandising



Business Strategy Designer

According to the necessities, I played different rolls in projects related to Branding and Visual Merchandising for large Venezuelan clients like Banco Mercantil, Banesco, BBVA, Excelsior Gamma, Central Madeirence, etc.

  • Project Manager: Planning, budget and time estimations, proposals, Pitch to clients; team and supplier supervision, performance assurance and reporting.
  • Creative Team Player: Conceptualization and giving the team a business strategy approach.





Management  Consultant

I was hired to evaluate the operations, bring proposals, analysis with directors and launch enhancements for:

  • Organizational Structure: Hierarchical Structure and relations between positions, definition, description and responsibilities for each position as well as editing of manuals.
  • Lead an Inside Branding Project to help to build the culture of the company.
  • Processes: Process definition, road maps, identify points to enhance, solutions proposal, editing manuals for the main processes of each department.
  • Systems: Lead a project to develop a Access-AutoCAD app to manage the Visual Merchandising Inventory in the stores of clients”.
  • Infrastructure: Evaluation, Planning, vendor relation, supervision of maintenance activities. Lead an extended corporate cultural shift program in order to enhance employee ownership on common spaces resulting in a full remodeling of the company.
  • Management Strategies: Workshops facilitation to define “The Initial Position”, scenario evaluation, budget estimation and strategy definition as well as goals for each department and documentation (Strategic Annual Plan).




Lunch Boxes Delivery Service:  homemade, healthy and tasty food specially designed for Executive Office Workers




In a partnership with a friend, we started up our own company inspired by the complained stories of others friends who craved for the perfect lunch option and using our cooking passion while combining our expertise in business and retail. My job consisted in:

  • Business Design: Idea development, Business Model, Products Design (Concept, Prices, Package), Marketing Strategies, Social Network Management.
  • Operations Set Up: Recipes design, Inventory, Budget Estimation, Accounting Statements, Transport and Customers Services.




Government Retail Bank with more than 70 agencies



Foreing Trade Coordinator

I had the responsibility to set up operations and manage the team of the Foreign Trade Department, which consisted in:

  • Project Leader: Set up of the letters of credit department: Product design (prices lists, forms design, legal terms); Processes road maps and Manuals, IT-platform adaptation (definition of the necessities of employees and translating them to the IT team), Test and Refinement of Processes and System.
  • Coordination the daily Letters of Credit operations: Costumers Support, SWIFT messages, accounting entries, correspondent banks request, documents review, identification of discrepancies and closure of operations.


Banco del Tesoro


Financial Analyst

I was a member of the team which made possible the birth of this Bank, since it was a just a group of 10 people sitting in a table until it was a huge Corporation with many Departments and Branches all over the Country:

  • Project Leader: “Plan to set up operations of the Treasury Department”: Roadmaps, forms design, spreadsheets for control of the operations design, etc.
  • Responsible of issuing “The Weekly Investments Report”: Market indicators, status of portfolio, analysis and offers of investments (revenue fixes) for the domestic market.




Institute of Navigation in Rivers and Channels is responsible for the management, security, research and maintenance of the National Fluvial Ways.



External Consultant (System & Operations)

Part time job which consisted in two 6 month projects. At the same time, I gave support at home looking after my father who had SLA

  • Project Leader: “A Computer Program to manage the database of files and manuals”; “Feasibility analysis for the use of electronic signatures to do transactions by Internet”; Website layout design


Unilinx UK

July 2002-September 2002

Coaching Service Company which helps pre-College students to choose their best career options


Internship (Loughborough, England)

I traveled to the UK for a summer internship and then I got a proposal for a full time job, which I had to refuse and go back to Venezuela to support my family when my father was diagnosed with SLA:

  • Business Plan (which was accepted in the bank)
  • Marketing Plan 2002-2003;
  • Website layout design




Trucks Maintenance Service for Mass Consumption Products Companies


Project Engineer

I started to work in this company to do my Thesis and then I was hired as a full time employee. I left this job to travel to Spain for my masters:

  • Design, launch and management of “The National Supply Chain and Logistics to Auto parts for the Maintenance of Trucks”; Design and launch “The National Auto-Parts Storehouse”. Functional Design of “The Auto-Parts Control System”.




Data Analysis
Processes Road Maps
Accounting Statements
Management Indicators
Strategies Definitions
Business Modeling
Holistic Thinking





Visual Communication
Service Design Tools




Microsoft Office
Adobe Design
Word Press
Social Media









The “Design and Social Innovation Program” (DIS) from UCAB & Prodiseño was designed to provide students with practical tools and theoretical knowledge needed to face and find solutions for a real social challenge. In this program, I took part of a multidisciplinary team called la Redoma and our project consisted in find answers for the question “ How can we help the inhabitants of “Centro Historico de Petare” to take advantage of the characteristics of the neighborhood to increase their quality of life?”.  We applied the Human Centered Design Methodology , patented by Ideo.org

One of the most important contributions that I did to the project was help to organize and analyze the data compiled during the research phase through tables, charts, graphics and road maps which we used to understand better our customers necessities and their environment.




  • Evaluation, proposals formulation, development and implementation of enhancements to: Organizational Structures, Processes, Systems, and Infrastructure.

In 2010, the company was about to open new offices in Colombia and Panama, and was in the necessity to design strategies and develop manuals to train the new personal and startup operations in the most effective way.

Organizational Structure:

I revised the company’s hierarchical structure, objectives and responsibilities of each job position in order to check out if it were according to its benefits and be sure that the company was offering for their employees a challenging and motivating career.

The second step consisted in to write Manuals for each position, providing a document that can be used as a guide for new employees and also makes easier the process to evaluate the performance of each employee at the end of the year.

I told to the employees (one by one), defined the road map (step by step) of the main processes and identify the points susceptible to be improved. Then, I made a list of those points including its problems, causes and proposals of solutions. Later, directors and employees discussed each point of the list in order to choose the best solution option for them. They agree to make the adjustments. And finally, I wrote several manuals which explain the new and refined processes.

One of my biggest achievements in I&RS was the development of a Program (AutoCAD-Access) to manage the Visual Merchandising Inventory of our clients. The user moves icons in the architectural layout of the client sale store or agency (AutoCAD) and this information fills a database (Access) used to create reports that help the marketing team makes strategies decisions.


With the objective to engage the team with their environment and improve the visual image of the office, I promoted an activity to encourage the staff to clean and tidy their workplaces and common areas. Also I lead the project to make bigger enhancement in walls, bathrooms and roof leaks, plants, etc.

  •  Strategical Annual Plan 2011-2012, 2012-2013

I introduced the idea to make a yearly document to revise scenarios and economic variables and define strategies. I facilitated workshops with the team (directors) to define the initial position and to evaluate different scenarios (Business  Canvas, Empathy Map, Big Picture Exercise,SWOT Matrix, etc) . Then, I helped the General Director to define:  budgets, balance sheets, Cash Flow, goals and KPIs  individually for the office of each country (Panama, Colombia and Venezuela).

  •  InsideBranding
The branding concepts: Mision , Vision, Attributes, Personality, Values, Positioning and graphic applications  were revised and rethought for the team in an activity where directors and employees also found a space to talk honestly about the expectations, dreams and hopes of everyone.
Later, we planned other events, like brunches and lunches to celebrate important dates, birthdays or team achievements, with the intention to support the Inside Branding initiative and promote the sharing between peers.
  • Visual Merchandising, Signage and Branding Projects

According to the necessities, I played different rolls in many projects related to Branding and Visual Merchandising for clients like Telefónica, Banco Mercantil, Banesco, BBVA, Excelsior Gamma, etc.

When we were thinking about the propose, my contribution was giving a business strategy approach and  help to show the design activities in a more tangible and marketable way to make it more easy to understand for our clients. In addition to the managing activities, I helped to define the customer journey maps and other graphics related to processes, to show the customer experience before and after the implementation of new ideas.


In I&RS, I did a similar job that I had already done in the past, but in there I had the opportunity to do it in a more flexible environment, where I could explore my creativity and did many researches related to innovation.




ZanaHORA was my first entrepreneurial experience which was born in society with a good friends of mine in September, 2010. The idea consisted in delivering home made food in lunch boxes designed specially for office workers who crave for home made, healthy, tasty food at a reasonable price.

The word ZanaHORA combines various concepts: ZANA from “Zanahoria” which means Carrot and also implies healthy  ( SANA with “S” means Healthy) and HORA means Hour.

ZanaHORA has two main products:

  • Conventional mix meal: consisted in an animal protein (could be chicken, pork, fish or cow), a vegetable and a carbohydrate.
  • Light mix meal: consisted in a sandwich or pasta and a salad or soup.


We had also designed others products for special events, such as Outside Markets and Birthdays. 

Other Interests


I started to explore my painting and drawing skills when I was in London in 2008. I had never tried before, because I was convinced that, as a technical person, I hadn’t any talent to do it. It was such a big surprise when I discovered that, not only I was able to do something, also that It was so much fun. During my studies in The Conservatoire of Music & the Arts. Blackheath, England, I learned how to mix and use colors and how to use charcoal to recreate landscapes, portraits and other motives.




After my experience with the arts in London, I decided to explore photography, as another form of visual expression. I did  3 basic levels of analogical photography, learned how to use a reflex camera and develop films and make copies in the laboratory. Later, I went a little bid more deeper, attending conferences and speech related to this discipline.



I found particular interesting the documentary photography, which is used to chronicle significant and historical events and everyday life, because require a sense of empathy and high sensitivity to understand the environment from the author.



During my 10’s and 20’s, I practiced fencing in a very serious way (4-5 hours per day, 7 days per week). I spent must of my time traveling,  domestic and international, to attend many camps and championships with the dream to be an Olympic medalist.  This experience provided me very valuable attributes like responsibility, perseverance, discipline and teamwork. But one of the most important “take away” was the time managing, because at the same time, I was also a full time high school and college student.

Being a member of the Venezuelan Fencing Team also means to have the opportunity to visit many countries and learn different cultures and traditions.





When I tried Yoga the first time, I immediately fell in love because I had never tried before a physical activity which brings you so much benefits at the same time. “Yoga is the technology of the well-being”, says very often my teacher Pedro Luis Otero, addressing the perfect harmony between soul, mind and body that you can get trough the regular practice.


To have worked with Mairim as a customer of her Design Thinking consultancy approach has opened a new world in the way we conceived what we always felt as an “avant garde” way of marketing. She has not only taught us a more authentic way of connecting with the market (people) we serve, but has seamlessly become part of the team when mentoring us at Marketing del Bueno. Her proposal of a human innovation concept has made us more inspired an even more eager to serve our clients through alignment with our purpose and how to manifest it through processes that interconnect with people. I am grateful.
- Daniel Guerra, General Director, Marketing del Bueno daniel@marketingdelbueno.com

Besides of  being a joy to work with , Mairim is a take-charge person who is able to present creative ideas and communicate the benefits to them. She has successfully developed several projects for our company that have resulted in positive terms. Mairim was also extraordinary helpful in all areas of the company. Her sef-motivation and compromise assumed let her to play a leadership role in meetings , helping and motivating other employees.                            November 13, 2012

- Eduardo Aldrey Ramirez, General Director, I&RS ealdrey@imageretail.com

Mairim is a person with a will of personal constant improvement. Since I knew her, first making an original and difficult thesis of degree and then as professional being employed at my company, always she has demonstrated an interest to learn and give the better thing of herself. Her proactivity and initiatives made her a professional of high value for the organization. From the personal point of view, Mairim comes from a family with deep moral principles that allows us to deduce where her correct behaviour along her life comes from and likewise it tells us what we must expect from her. October 22, 2012   - Eduardo Angulo Paolini, General Directo, Serflot. eduardoangulop@yahoo.com

Mairim has an admirable work ethic and is extremely determined. She is totally flexible and can adapt easy to any tipe of situation or challenge she is faced with. Her self-motivation, enthusiasm and levels of commitment are highly commendable. She never lacks for inspiration and is more than willing , and capable, of learning anything that is put in her path. She is out going and communicative, with exceptional inter personal skills with a great sense of humour. May, 2012 - Becky Donaghy-Sutton, General Director, UNILINX UK. beckydonaghysutton@hotmail.com



Send me a Message:


Skype: mairim.quijada

Twitter: @mairimqui

Facebook: Mairim Quijada

Instagram: mairimquijada

 mairimqui@hotmail.com  | mairimqui@gmail.com

VEN: +58 412 577 7821 *

USA +1 786 660 9147

*available here at the moment

Arepa: the queen of breakfast!

Arepas 1

Reina Pepiada

Venezuela is well known for its beauty queens, but also there is another Venezuelan famous member of the Royalty, the Arepa, which recently won a competition for the best breakfast in the world (#1 in the ranking of the famous food and travel blog thrillist.com). The famous flatbread made of pre-cooked corn flour got the crown because of its versatility and nutritional value.


Arepas can be grilled, baked, fried, boiled or steamed and usually is topped or filled with a wide variety of ingredients which provides a great gluten-free fiber source plus protein , carbohydrates, dairy, fruit and others nutrients according to the topping

For example, an arepa filled with avocado provides beneficial polyunsaturated fatty acids, with shredded beef or chicken have a good sources of protein, with shredded fish offers some extra omega-3s and phosphorus, with black beans contains flavonoids, fiber, and folic acid, and with the white cheese, typically eaten with, is a great source of calcium.

In Venezuela, Arepa represents the daily bread and It is eaten all around the country, across all socio-economic groups and at any time of the day. Arepa is also a prominent meal in the Colombian and Panamanian cuisine and similar versions can be found in Puerto Rico, the Dominican RepublicTrinidad and Tobago, Mexico, El Salvador  and the Canary Islands.

 Food Trucks

Hola Arepa Food Truck

Last few years, the popularity of this competitor of the bread has been growing in the USA, and the evidence it can be found in the amount of restaurants and food trucks recently opened. Specially, of course, in those Cities which have a higher Latin-American population, like New York, Miami, etc.

The pre-cooked flour used to make Arepas is also perfect as a base of many others Latin-American plates like the Salvadorian Pupusas, Mexican Tamales, Bocadillo de Maiz o Coco from Puerto Rico or, what is more interesting, also can be used to prepare the traditional American corn muffin.

Because of the consumption rise and thinking about get advantage of the opportunity, in 2014 the big company of pre-cooked corn flour, Harina P.A.N.  started the production of this commodity in the state of Texas and now is distributed for Goya all around the country. Right now the factory has only 50 employees but the promise is to gradually increase the production according to the growth of the demand.

Susana Dujim

Susana Dujim

The most popular kind of Arepa in Venezuela (Chicken salad and avocado) is called “Reina Pepiada” that means something like “Sexy Queen”. This Arepa was invented in Caracas, by the owners of the first AREPERA (Arepa’s Restaurant) in honor of the beauty of Susan Dujim, the first South American Miss World, 1955. So, who knows if in a not too distance future we have in the US a popular breakfast called “the Kardashian’s Arepa” or “Sofia Vergara Arepa”.

Pictures taken from:

Reina Pepiada : http://picapica.com/blog/2011/05/the-arepa-what-is-it-and-why-you-want-one/

Hola Arepa Food Truck:  http://www.bellezavenezolana.net/2014/Febrero/News/feb107.htm

Susana Dujim:  http://www.rachaelsdinnertable.com/2011_08_01_archive.html

A personal story to connect students with Social Innovation

Few months ago, I took an online course called “Storytelling for Change” with +Acumen and The Ariel Group though the NovoEd platform. The objective of the course is learn how to engage your audience with your speech using stories from your own life which illustrate your message in a personal and human way that make it easier to understand.

One of the most important “takes away” of the course was to learn how to identify moment in your life where you learned something valuable to share, because it shows how you learn or realize something important that you want to make pointed to your listeners.

Doing this exercise, I went back to a period of my life when my father was diagnosed with ALS (Amyotrophic Lateral Sclerosis) and my family and I were forced to face this difficult situation. My father, gradually but fast, were lousing his ability to walk, talk and eat by his own. And living this condition with him, made me realize the bad situation of the public health in special, but also of the public services in general. At that point, I asked myself: what can I do to help to improve the life of people with special conditions?

And that was exactly the moment when I discovered the concept of Social Innovation (whose objective is develop ideas, strategies and concepts that help to find solutions for social needs), and I identified the Service Design as the discipline that I want to become an expert of.

Have a look to this video (Spanish) to see how I used a chapter of my life to motivate students from Design schools to become interested about Social Innovation and Services Design.


Modernidad Social

“Caracas es una ciudad fallida y la Torre de David es quizás el símbolo más importante de ese fracaso”, esta afirmación hecha por Jon Lee Anderson, importante periodista Norteamericano, es sin duda una de las frases mas polémicas de su último ensayo El Poder y la Torre, y ha desatado una ola de comentarios y opiniones salpicadas de mucha emotividad, que van desde la ira y el reproche hasta la aprobación y la tristeza.

Anderson en su texto explica como la Torre de David, que fue proyectada para convertirse en icono de modernidad y progreso es ahora, sin dejar de ser interesante, un ejemplo que ilustra perfectamente el intento fallido de ese ideal de urbanidad y civismo al que la ciudad de Caracas aspiró, pero que no pudo alcanzar.

A mediados del siglo pasado, Caracas se convertía en una gran metrópolis, cuyo alto nivel de vida atrajo a miles de inmigrantes que deseaban gozar de su estabilidad democrática, su estupendo clima y una infraestructura que, aunque con sus defectos, prometía un futuro prominente.

Pero el destino de esa capital sería diferente: Después de vivir su momento más glorioso en 1983, con la inauguración de un sistema masivo de transporte subterráneo,  la ciudad empezó un lento pero sostenido proceso de deterioro. El cual se hizo más evidente, a partir del mandato del presidente Hugo Chávez, cuyo máximo objetivo es, irónicamente,  elevar a los pobres a través de un modelo socialista.

En 14 años de gobierno, la Revolución Bolivariana  no ha podido transformar la promesa de convertir a Venezuela  en “un mar de felicidad y de verdadera justicia social y paz” en hechos tangibles. Y es que, a través de la implementación de políticas de corte populista, el Estado ha generado grandes gastos públicos, que lejos de conseguir soluciones definitivas, se han utilizado para solventar los problemas de forma efímera e inmediata.

Uno de las principales necesidades de los venezolanos es la vivienda, cuya oferta de 25 mil al año otorgadas por el Estado, no satisface la demanda de 275 mil. Pero para equilibrar este déficit, el Gobierno se ha valido, entre otras estrategias no oficiales, del otorgamiento tácito de permisos para realizar invasiones organizadas. Como la que ocurrió en el caso de la famosa Torre de David.

En 2007, la estructura a medio terminar de un majestuoso edificio de oficinas en el centro de Caracas, fue tomada por cientos de personas en busca de “un techo para vivir” y lo han ocupado desde entonces, a modo de barrio vertical.

Aunque la Torre de David, es la más grande y visible, no es la única  estructura ocupada de esta forma. Existen cientos de edificios invadidos desperdigados por toda la ciudad, cuyas comunidades, aparte de beneficiarse de la cercanía a la actividad económica que les ofrece su céntrica ubicación, no difieren en mucho de las que pueblan los cerros de las periferias: En cada piso se disponen de manera desordenada pequeñas casas hechas de ladrillo y cemento que tienen sistemas sanitarios y eléctricos improvisados y requieren, para llegar a las más altas,  hacer largas caminatas por escaleras o utilizar motos, tal y como lo hacen los que viven en las empinadas.

Tanto en los cerros como en edificios invadidos reina un tipo de orden o sistema de autoridad similar al que funciona en las cárceles venezolanas. Es decir, en ambos existe un líder que, generalmente, maneja una red económica informal (drogas, armas, alimentos, etc.) y que somete al resto de los habitantes a través del miedo y la violencia.

La permisibilidad y la incapacidad para desarrollar un plan de inclusión social, han traído como consecuencia el riesgo de que esta nueva estructura social, que ya ha tomado barrios e invasiones en forma de pequeños “gobiernos paralelos”, se expanda irreversiblemente por todo el territorio nacional, imponiendo una serie de valores y consignas incompatibles con el modelo de país moderno (modelo desarrollista: fuentes de trabajo formal, seguridad, salud, viviendas, servicios públicos, educación, etc.) que se anhela.

Por otra parte, Arjun Appadurai, reconocido antropólogo Indio,  explica en su libro La Modernidad Desbordada que existe un momento muy preciso, llamado momento moderno, que marca un punto de quiebre entre el pasado y el presente. En donde los medios de comunicación y los movimientos migratorios  son los responsables de la creación de nuevas esferas públicas en diásporas, que generan un fenómeno de interconexión de pueblos e imágenes  frente al cual, el Estado-nación, está en riesgo de perder su papel como árbitro fundamental de los grandes cambios sociales,

Appadurai también opina que, ver a la modernidad como el triunfo del pensamiento científico sobre la religiosidad y como el condicionamiento de la gente para el trabajo industrial, sin dejar espacio para la imaginación y espontaneidad, es una idea simplista y obsoleta. Y en contraposición afirma que, a través de los medios de comunicación la gente se apropia y reinterpreta la cultura de masas, y también hacen posible que un grupo de personas empiece a sentir e imaginar de manera conjunta, y luego pasar a la acción colectiva.

Finalmente, Appadurai vaticina la desaparición definitiva de los Estados-nación  y explora la importancia del trabajo de la imaginación en la construcción de un mundo subpolítico postnacional, formado por unidades heterogenias, cuyo principal reto será instaurar un orden mínimo de normas que permitan la negociación entre los mundos imaginados por los diversos intereses y movimientos.

Volviendo al caso de la Venezuela actual  y pensando en el hecho de que la mayoría de los venezolanos comparten las mismas añoranzas, independientemente a su inclinación política, es posible imaginar un futuro donde el Estado logre re-direccionar los objetivos de la nación, desde la utopía hacia una realidad alcanzable que, a través del diseño y ejecución de proyectos concretos, pueda finalmente avanzar hacia una modernidad que no sea solo desarrollista, sino también de carácter fuertemente social.




Few weeks ago I started a Post-Grade about Design and Social Innovation. This is a new program created by UCAB and Prodiseno. Here there is a presentation that I want to share , It is about Codesign..I hope the fact that it is in spanish won’t be a problem.. click here Codiseno



Inspired by Swann

I feel like I must start this blog talking about an incredible article published in forbes called  “Welcome to the era of design” by Adam Swann.

In this post Swann said:

“ Expecting great design is no longer the preserve of a picky design-obsessed urban elit.Instead, there’s a new, mass expectation of good design: that products and services will be better thought through, simplified, made more intuitive, elegant and more enjoyable to use.Design has finally become democratized, and we marketers find ourselves with new standards to meet in this new “era of design.”

Every day my Twitter feed populates with astounding growth facts about the likes of Apple, Amazon, Facebook, Pinterest and the more recent travel site, AirBnB. It is no coincidence that these successful brands seem to really value design and utilize it to secure a competitive advantage.

But why have people become so design sensitive?

Think how swiftly and strongly a design experience shapes our opinion of that brand, company or store, for good or bad. For instance, we know quickly when a website is bad. And we associate that feeling of frustration, or worse, disappointment with that brand.

Design-oriented organizations invest in thinking this stuff through. They put design at the heart of their company to guide innovation and to continually improve products, service and marketing. They recognize that a great design leads to differentiation, customer loyalty and higher profits.

Thoughtful and innovative design makes us feel good. It is no surprise that we are happy to advocate them, talk about them in social media and can be fiercely brand loyal.Thanks to the Internet and a hyperconnected, social-media-fueled society, brands can be instantly undermined and that experience shared with millions.

So this is a call to action for executives to recognize this new era and make the effort to transform even a mundane product or service into something more rewarding and more memorable. Try to assess each element of your service or product and better it—to see design not just as a marketing thing but as a genuine source of competitive advantage, customer and employee satisfaction and, lastly, a route to higher profits.”

I truly believe in every single word of Swann’s article which has been my biggest motivation to start to write about design and innovation.